Emergency Alerting for Public Safety



Alerter is helping protect the 1.4 million people of New Zealand’s largest city, Auckland. It helps the Civil Defence and Emergency Management (CDEM) agency alert the public of emergencies, keep them informed of ongoing operations, and helps prepare them to cope during a disaster. It also helps citizens take care of themselves and each other. It connects close friends and loved ones in a secure, private network, and helps households develop and manage household emergency plans.



A communications platform for communities.

Knowledge is power. And there’s no time when knowledge is more important than during an emergency. CLOUD M Alerter is a unique tool that enables government organizations to keep their communities informed, prepared and connected both before and during emergencies.

Increase community safety during an emergency with CLOUD M Alerter

CLOUD M Alerter is a communications tool for emergency management, enabling government agencies to warn residents of pending emergencies and informing and coordinating recovery via a simple web interface. Alerter can work alongside your existing EMIS or stand-alone.

CLOUD M Alerter enables a community to better prepare for an emergency situation and once in one, to create plans and find their nearest Emergency Management locations.

CLOUD M Alerter allows users to create their own network of friends and family, to whom users can share their status by email and text during an emergency. Users can also share warnings and alerts to public social networks.

See how Alerter is being used in Auckland - TV One News



CLOUD M Alerter helps a community prepare for an emergency, provides up-to-date alerts during an emergency and provides a means to connect with a select group and share information across other networks.

Alerter provides community apps that:

  • Warn people in an emergency by providing visual and audible warnings to their smartphone.
  • Provide up-to-the-minute information on what is happening and what people should do.
  • Target people based on their location, or on places they have an interest in (work, holiday home, etc).
  • Allow people to connect with friends, family and loved ones in a secure, emergency-oriented social network.
  • Help people find each other by sharing their location on a map and setting up a meeting place.
  • Guide people to nearby emergency welfare and aid centers.
  • Help people find out what to do in an emergency by providing information on how to be prepared.
  • Make it easy for consumers to share emergency alerts and readiness information on Facebook, Twitter and other social networks, or by email or text message.
  • Encourage easy and convenient participation by allowing users to register using their Facebook or Google logins so they don’t have another password to remember.
  • Provide content offline when network connections fail, keeps users informed of network conditions and automatically syncs the latest information when network connection becomes available.
  • Provide an easy way to get community feedback on the apps.

A powerful alerting platform that:

  • Provides a simple to use web interface for EOC staff to manage information, create alert notices, push alerts and geo-locate events.
  • Integrates with existing EMIS systems to provide automatic feeds of incident information, or operates stand-alone to provide a complete alerting solution.
  • Enables real-time updating of information with changes automatically synchronized to users’ apps and 3rd party websites.
  • Works as a simple web portal where service providers such as welfare centres can update their information, open/closed status, capacity and other things the public may need to know.
  • Has analysis tools that can provide real-time or post-event analysis of data, mobile coverage and other on-the-ground intelligence.
  • Has an audit trail of all information that is published by EOC staff to assist with post-emergency analysis and training.
  • Requires no hardware or software installation as EOC staff access CLOUD M via a secure web interface.
  • Has all information securely stored on CLOUD M’s servers, providing advanced redundancy options during emergencies when local IT resources may be affected.